Comical NHS ad encourages Brits to call 111 instead of self-diagnosing

24 January 2019 – The Drum

The NHS has launched a funny campaign in a bid to increase the use of 111 – its free phone line for healthcare needs are ‘less urgent than 999’.

The film at the heart of the campaign departs from the previous service-led messaging employed by the NHS to a more human-led approach. Conjuring up the familiar moment of uncertainty most have experienced when faced with an urgent health concern, it tells the story of a man working himself up into a state as he uses the internet to self-diagnose.


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